About the Brand

SweetBird Productions is an innovative stage production company that strives to break the mold. SweetBird's productions demonstrate the traditional beauty inherent to ballet while breaking free from the expectations of the typical ballet show. For this reason, the SweetBird visual identity features a hummingbird, known for its precision and beauty, breaking out of a circle.


The hummingbird is drawn by hand with a flat tipped marker and intended to capture the movement of the bird. The logo's typeface was chosen to reflect the illustration style used in the icon.


The SweetBird brand requires a versatile identity that can adapt to any show produced. Below are images of how the logo will be used with our upcoming show Poe: A Rock Ballet.  The brand design was executed by Hissong Design.